The beauty of traditional design and craftsmanship is in danger of being lost in the modern world of high volume manufacturing and standardisation.
At Nova India we are sourcing fabrics made using traditional textile design techniques from local craftsmen in India in limited editions.
These traditional fabrics are then combined with our classic international clothing designs to produce a range that is universally timeless.
We have recently expanded our range:
The famous hand block printing of fabrics from Jaipur are made into shirts and scarves which can be worn over leggings or with jeans.
The intricately woven silk and embroidered wool shawls from Kashmir and Punjab are a great substitute for a coat. Light weight and easy to carry make them perfect for a night out or when travelling.
The Chikan embroidery from Lucknow makes stylish contemporary dresses and classic Kurtas for men and women.
Natural cotton from Kolkata makes cool nightwear, bath robes and high quality bed linen.
Your business helps us to sustain traditional craftsmanship and support the livelihood of families living in small villages across India.
We thank you for your custom and trust that you will be delighted with our products.
Founder and Managing Director